Doubling Marketing ROI For A SaaS Business

Project Overview

Keeping workers safe and productive is the heart of Aware360’s business. The company reached out to us to reimagine and create a digital marketing strategy to increase leads and web traffic while showcasing their passion for workers’ safety. 

Collaborating with the marketing and sales team, we guided Aware360’s digital marketing strategy to align with their unique people-centric solutions, while reflecting their extensive IIoT expertise. Based on the knowledge we had about the business, we helped them establish the target audiences and position the brand accordingly amongst competitors, as well as researched opportunities for each digital marketing channels and integrating the company to multiple social channels.

The Result

Over the course of the first six months, we delivered an 100% growth in web traffic while reducing the cost per conversion by 60%.